“At the end of the day, we are all just storytellers. All we can do is hope that what we feel in our hearts resonates in the hearts of others. Ideas are so transient, so fragile, so easily lost. I believe an art director´s most important role is to protect the integrity of the idea and not let it get diluted by self-conscious execution. People should remember what you said, rather than how you do it. It doesn´t matter in which medium you´re working. The basic rules remain the same. You have to touch people. You have to trust your instincts. You have to use the “intelligence of the heart””(Sunita Khosla, p.20. The Education of an Art Director“).
And another one from Sunita Khosla, from the same book:
“The most valuble lesson I have learnt is that if you want to be a good communicator, you have to be a good listener. You can´t sit at your desk and wait for inspiration. You have to get out and talk to people”
Something to think about, and live by. I strive to read as much as possible, and once in a while I stumble upon something that inspires me. It can be something amazing written by a fellow blogger, a creative person on tv, in a magazine or in a book.